Why Core Values Matter

How setting genuine and meaningful core values can shape your business internally and externally

In today's fast-paced and ever-changing world, companies face many challenges in maintaining their competitive edge. While strategies and technologies may evolve, the importance of core values remains constant. Core values serve as the guiding principles that define your organization's culture, shape your decision-making processes, and drive your success. Here’s why core values matter and how they can contribute to the growth and sustainability of your businesses.

Establish a Clear Identity and Purpose

According to Forbes,[1] establishing a clear identity and purpose is crucial for organizations to thrive in the long run. Core values act as the foundation upon which an organization's identity is built. They articulate what the organization stands for, its beliefs, and its mission. These values help differentiate the organization from its competitors, attracting employees and customers who align with its principles.

By clearly defining your company’s identity and purpose through core values, your organization can foster a strong sense of unity and cohesion among team members. This shared sense of purpose can drive your employees’ engagement, collaboration, and motivation, leading to higher productivity and retention rates.[2]

Guide Decision-Making and Behavior

Harvard Business Review emphasizes the importance of core values in guiding decision-making and behavior within an organization.[3] Core values serve as a compass, helping employees make choices aligned with the organization's principles. When employees have a clear understanding of the core values, they can act autonomously and make decisions that are in line with the organization's strategic direction.

Core values can provide a framework for your ethical decision-making as well. They can help your company navigate complex situations by providing a set of moral guidelines that guide your employees' behavior. This, in turn, fosters a culture of integrity, transparency, and trust both internally and externally.

Attract and Retain Top Talent

The Society for Human Resource Management (SHRM) highlights the role of core values in attracting and retaining top talent.[4] In today's competitive job market, prospective employees seek organizations that align with their personal values and offer a sense of purpose beyond monetary compensation.

When your organization has well-defined core values, your company becomes a magnet for individuals who share your values. These employees are more likely to be highly motivated, engaged, and committed to your company’s success. In addition to this, employees who resonate with your core values tend to experience higher job satisfaction, resulting in increased productivity and reduced turnover rates. That’s a win-win!

Our Core Values

We couldn’t write a whole article on core values without sharing ours with you! Here are our core values and what they mean to us:


Get the job done and do it right.

We like to think of everyone on our team having their own internal MacGyver—give us a paperclip, a packet of chewing gum, and a roll of duct tape and we’ll figure out a way to disarm the bomb.

IQ with EQ

Be a kind and compassionate human being.

We all know the stereotype of the condescending know-it-all IT guy—that’s not us. Sure, we know the tech and know how to solve complex problems, but above all else, we’re truly passionate about helping and making your day better.


Develop and maintain outstanding relationships.

Sometimes in business, and especially in IT, it can be all too easy to focus on solving problems or completing projects and forget that our relationships with those around us are what truly matter. We pride ourselves on fostering meaningful relationships both internally with our team as well as externally with our clients and partners.


Prioritize well-being alongside professional growth.

It’s all too common in our work-obsessed culture to hear humble brags like “I’m so busy,” meant less as a complaint and more as a projection of importance. While doing an outstanding job is fundamental to our core ethos, we also maintain a healthy work-life balance to ensure the mental and physical well-being of everyone on our team.

We help our clients with so much more than just IT, so if you’d like some help developing meaningful core values for your business, give us a call.


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